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Colgate® Enamel Health


The answers to the most common questions on tooth enamel and Colgate® Enamel Health™ products.

Frequently Asked Questions

Tooth enamel is the hardest and most highly mineralized substance of the body, and is one of the four major tissues which make up the tooth. It’s also susceptible to acid and build-up of bacteria. It can dissolve or decay when exposed to these substances.
Enamel’s primary purpose is to protect your teeth from damage.
Enamel erosion is the irreversible loss of tooth tissue due mainly to exposure to acids found in food and drinks.
The main cause of enamel erosion is exposure of the teeth to acids. Acids can be found in some of our most popular everyday foods and drinks. Examples include citrus fruits, apples, pickles, vinegar, sodas (both sweetened and diet), wine and orange juice.
Some signs and effects of enamel erosion include:
  • Rough, rounded teeth: Your teeth may appear rough, with a rounded look on the edges
  • Cracks: Small cracks, and roughness may be visible near the edges
  • Cupping: Small dents may appear on the chewing surface of the teeth
  • Discoloration: Teeth can have a yellow appearance as the enamel erodes and the yellow dentin shows through
To help prevent dental erosion:
  • It is recommended you avoid brushing for at least 30 minutes after eating or drinking acidic foods or drinks. Consuming acidic foods and drinks leaves the enamel softened and more prone to erosion through brushing.
  • Avoid sipping acidic drinks like orange juice, sodas (both sweetened and diet) and wine over long periods of time.
  • Minimize contact of such drinks with your teeth's surface by drinking them with a straw and not swishing them around in your mouth.
  • Have regular dental checkups
  • Use a medium to soft bristled toothbrush and brush gently
  • Continue twice a day brushing with toothpaste such as Colgate® Enamel Health toothpaste that helps replenish natural calcium to strengthen enamel and gently polishes so germs are less likely to stick
Colgate® Enamel Health toothpaste is a unique new toothpaste formulated to help strengthen your enamel in two ways:
  • Helps replenish natural calcium and other minerals in weakened enamel, filling in rough spots and making it stronger
  • Polishes the enamel surface with gentle micro-polishing action, so germs are less likely to stick
  • Colgate® Enamel Health is ph (alkaline) so it’s gentle on your tooth enamel and helps counter acidity levels in your mouth
90% of dentists observe signs of enamel erosion in their patients and dentists report that they have seen an increase in enamel erosion. Modern diets with acidic foods and drinks have contributed. Improved oral care and dental treatments has led to a longer life span for teeth, and they are exposed to acids over a longer period of time
Yes, both Colgate® Enamel Health Whitening toothpaste and Colgate® Enamel Health Sensitivity Relief toothpaste effectively clean teeth, provide everyday cavity protection and have a refreshing mint taste, in addition to helping replenish natural calcium to strengthen enamel and gently polishing so germs are less likely to stick.
We certify that all Colgate® toothpastes are gluten-free.

Choose the Enamel Health™ product that's right for you

at home teeth whitening toothpaste
Colgate® Enamel Health™ Whitening Toothpaste
sensitive teeth toothpaste
Colgate® Enamel Health™ Sensitivity Relief Toothpaste
protect tooth enamel toothpaste
Colgate® Enamel Health Multi-Protection Toothpaste